Chrysler Group LLC Hosts Nationwide High School Automotive Design Competition


High school students around the U.S. get the opportunity to design a next-generation Dodge vehicle and let others know what the Dodge brand means to them in the Third Annual Automotive Design Competition hosted by Chrysler Group. Chrysler has expanded this competition to include all U.S. public high school students in grade 10-12.

Sponsoring this event with Chrysler is the College for Creative Studies and Detroit Autorama, a hot rod show. The grand prize includes a $60,000 scholarship to CCS, along with other special prizes. The purpose for the competition is to introduce students to the idea of a career in automotive design while inspiring them to develop their artistic skills.


Students must submit a hand-drawn design of a next-generation Dodge vehicle by pencil, markers or paint. In addition, they must write an essay on why the Dodge brand matters to them. All entries must be received by January 23, 2015 with winners being announced on January 30th. All four prize winners receive the following:

  • Portable Apple device
  • Paid admission to the three-week summer course on automotive design at CCS – includes meals and housing along with field trips
  • Three passes to Detroit Autorama

The grand prize winner also receives the scholarship to CCS. The judging panel is made up of designers from the Product Design Office at Chrysler and industrial design faculty from CCS.

Scott Held
Dealer Princiapl
Sherwood Dodge