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When is the best time to buy a New Car in Edmonton?

There are many theories regarding when the best deals can be found. Should you wait until the end of the month, the beginning of the month, the last day of the year, model change in the fall, or check the newspapers to see if there are any “special incentives” or “limited time offers?”

I think most people realize the size or number of the balloons on a car lot has no bearing on how good or bad the deal is. Prices don’t change radically on a daily or hourly basis. There is so much “noise” or “spin” today in the car business, it is difficult to recognize a good deal when you do see it.

Are there genuine offers, such as factory incentives, that really do have a valid expiry date beyond which the end price to the consumer will actually go up? Occasionally this does happen but generally speaking, and common sense would strongly suggest, if a vehicle does not sell before the “end of the sale” it is not worth more, if anything, it is worth less.

Having said that, there are rare times when this rule of thumb does not apply. An example might be the incentives Toyota offered to counter the bad press they received concerning the various recalls. For Toyota, some of these incentives are unprecedented. When their sales rebound, the programs, rebates, and low rates will not be as generous.

During the heat of the economic crisis in 2009, most manufacturers had very aggressive incentives to buy. It was a reaction to market conditions. All incentives are, in one way or the other, a response to economic or market conditions.

If you were to ask Warren Buffet when the best time to buy stocks was, he would tell you to do so when everybody’s selling. The car business is a lot like the stock market in that it is pretty tough to know when you are at the bottom.

When is the best time to buy?

I bet Warren knows the answer to that question. For the rest of us, the best time to buy is when you need a car, never when the Dealer needs to sell one. Relatively speaking, the deals are always the same.

As Featured On EzineArticles

Scott Held

{ 8 comments… add one }
  • Scott Held June 21, 2011, 4:54 pm

    Hi Henry,

    I will ask one of our salespeople to get in touch with you asap.

    Thank you


  • Henry Shapka June 21, 2011, 4:40 pm

    Hi Scott: I will be looking to buy a 2011 Jeep Sport. Do you have any in stock? If so can you provide details with approximate price.

  • Kathy Connolly February 2, 2011, 7:34 am


    Thanks for the Video. As any vehicle buyer will attest, shopping for the vehicle of your choice can be gruelling. You hit the nail when you said, one should step back and reflect on when is the best time for YOU…. when “YOU ,Need a Car.

    With 25 years in the advertising business behind me I can assure you 1 happy customer will tell on average 10 people.
    An Unhappy Customer will tell 30.

    I plan on telling my 10 people about your site Today !

  • Scott May 31, 2010, 1:26 pm

    Thank you for taking the time to share your experience Adrian.

    And thank you for recommending us to your friends and family.

    I appreciate it.

  • Scott May 31, 2010, 1:25 pm

    Thank you for your comments Matthew.

    Overall, the response to my candid marketing message has been very positive.

    Like you, I think most people realize car dealers, or any business for that matter, cannot survive without making a profit.

  • Matthew May 29, 2010, 11:35 am

    Scott, I’m just kind of curious how this advertising scheme is working out for you? Personally, I love it. Of course we all know it’s BS when dealerships start selling vehicles at $1000’s below cost, but just the same…it seems to me that many people may not be prepared to accept the in-your-face fact that you are trying to make money off of them?

    You’ve got an awful lot of vehicles out there, so I guess something must be working for you!

  • Adrian Gibbons May 27, 2010, 3:08 pm

    Just wanted to thank you for a great experience in the purchase of my new (used) truck. I started my vehicle search with you because of the radio ads. The ads sounded honest – no hype, no excited announcers, no BBQs/Trips, Boss is away sales, etc.
    Truck was exactly as described, salesman was excellent to deal with – no pressure, price was as quoted, no hidden fees, financing was easy.
    I will definately recommend your dealership to friends and family looking to buy.
    Thanks again.

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