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About Scott

Scott Held was born in Northern Alberta but grew up in Whitehorse, Yukon.  At age 16 he was washing cars at a local Ford dealership.  By 19 he was selling cars part time while pursuing a business degree, eventually deciding to make the automotive business his career.

After selling vehicles in Northern B.C. for several years, Scott moved to Grande Prairie to join the Crosstown Motors Group. (Now AutoCanada).  Over the next several years, he and wife Stephanie moved to accept new challenges within the rapidly growing group, including Moncton, N.B, Prince George, BC and eventually Edmonton as managing partner of Capital Dodge.

During this time, he worked as a finance manager, new vehicle sales manager, general sales manager, general manager and ultimately, Dealer Principal. Working in all of these positions gave Scott a wide range of experience in dealership operations.

In 2005 he left AutoCanada to pursue an upcoming new franchise opportunity in Edmonton, (Sherwood Park Dodge).  In March of 2008, this brand new dealership opened it’s doors as Canada’s largest Dodge dealership. Since then Sherwood Park Dodge has been among the top ten Dodge Chrysler Jeep dealers in Canada every year. In 2011 it achieved the distinction of becoming the second highest volume dealer in Canada and the number one volume Dodge truck dealer in Canada.

Scott and his family currently live in Sherwood Park. He remains very active in the management of the dealership.  Scott enjoys golf, hockey and snowboarding in his spare time, as well as coaching his son’s hockey team.

Scott Held

{ 3 comments… add one }
  • Louann Linfield May 13, 2017, 11:49 am

    We purhased our brand new 2014 Jeep Sahara in August 2015 from Eddir Yehia, we were so impressed with his honest and genuine approach to helping us find the right Jeep to replace our trade in Liberty. We decided after buying the Sahara from him we would be a repeat customer in the future. Our experience with the entire service team at Sherwood Dodge has been excellent. On Thursday of this past week we booked in for a oil change, tire rotation..etc.. In addition to doing the required maintenance our Jeep was spotlessly cleaned…the exterior looked brandnew…especially the black bumpers and wheel wells etc… And it was polished to a showroom gleam! kudos to whomever worked on the cleaning. I will continue to recommend your Dealership to all.
    Louann & Don

  • Lisa H March 8, 2015, 9:46 am

    Hi Scott,

    I want to express my extreme gratitude to one of your sales team members Shane Johnson. Here’s my story

    I bought a vehicle elsewhere and was not satisfied , I decided to go to sherwood park Dodge and met Shane. I explained my dissatisfaction to Shane and asked him if he could help me. The payout for the vehicle I had flagged Shane to look into this further with me. Shane and the rest of your team showed me that I was grossly overcharged from the other dealer and explained to me how. Shane and your team worked above and beyond to help me get out of this mess. I want to thank Shane and your finance advisers for all the work they did and their honesty. I would have never known the extent of the overcharges that the other dealer did to me if it was not for your team.
    I now own a new Jeep Patriot North (that I love) and Shane talked me through the whole process step by step. Shane.. Your amazing! Thank you and I will tell as many people as I can about you and your team.

    Lisa H

  • Bruce Bracken February 28, 2014, 7:26 pm

    I like your commercials on T.V. I’ve always thought about selling cars. I can retire from my current career in June 2016. I just may come down and apply for a sales job. Whatever your doing your very successful at so keep it up. Bruce

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